Marketing in the Virtual World: Business School Crash Course [Audiobook]

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.

The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical business school marketing in the virtual world course. Included are both capsules and detailed explanations of critical issues and topics you must know to master social and digital marketing.

The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a “key takeaways” section following each topic to review questions commonly tested and drive home key points.

In this course, we'll cover the following:

The history of the Internet world
The business world
Principles of marketing
Branding in the virtual world
Segmentation in the social world
The customer
Small business marketing
The art of advertising in the modern world
Search engines
Content marketing
Email marketing
Social media marketing
Digital media planning
Data, insights, and analytics

AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. Now, let's get started.