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Logos Redesigned: How 200 Companies Successfully Changed Their Image (repost)

Posted By: Veslefrikk
Logos Redesigned: How 200 Companies Successfully Changed Their Image (repost)

Logos Redesigned: How 200 Companies Successfully Changed Their Image
Publisher: Co llins Des ign 2005 | 192 Pages | ISBN: 0060748052 | PDF | 29 MB

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change – the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each.