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Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design

Posted By: roxul
Date: 30 Dec 2021 08:41:56
Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design

, "Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design"
English | ISBN: 0061765309 | 2010 | 288 pages | EPUB | 25 MB

Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
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