The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media (repost)
Francois Gossieaux and Ed Moran, "The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media"
M g H | 2010 | ISBN: 0071714022 | 320 pages | PDF | 3 MB
M g H | 2010 | ISBN: 0071714022 | 320 pages | PDF | 3 MB
Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up–and stay competitive–you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren't afraid to share it. You need to understand the power of social media—and use it to your best advantage.