Advertising and Promotion (repost)
Advertising and Promotion
McGraw-Hill/Irwin; 6 ed | 2003 | ISBN: 0072866144 | 864 pages | PDF | 6 MB
McGraw-Hill/Irwin; 6 ed | 2003 | ISBN: 0072866144 | 864 pages | PDF | 6 MB
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.