International Marketing, 4th Edition (UK Edition)
International Marketing (UK Higher Education Business Marketing) by Pervez N. Ghauri, Phillip R. Cateora
2014 | ISBN: 0077148150 | English | 682 pages | True PDF | 330 MB
2014 | ISBN: 0077148150 | English | 682 pages | True PDF | 330 MB
Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner.