Marketing Essentials, Student Edition
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk, Ph.D., "Marketing Essentials, Student Edition"
Gl,.oe/McGH | 2008 | ISBN: 0078769043 | 875 pages | PDF | 59,8 MB
Gl,.oe/McGH | 2008 | ISBN: 0078769043 | 875 pages | PDF | 59,8 MB
Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.
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