The Fortune at the Bottom of the Pyramid (repost)
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits By C.K. Prahalad
Publisher: Wharton School Publishing 2009 | 432 Pages | ISBN: 0137009275 | PDF | 5 MB
Publisher: Wharton School Publishing 2009 | 432 Pages | ISBN: 0137009275 | PDF | 5 MB
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft