Brand Avatar: Translating Virtual World Branding into Real World Success (Repost)
Brand Avatar: Translating Virtual World Branding into Real World Success
Publisher: Palgrave Macmillan | ISBN: 0230201792 | edition 2009 | PDF | 220 pages | 1,3 mb
Publisher: Palgrave Macmillan | ISBN: 0230201792 | edition 2009 | PDF | 220 pages | 1,3 mb
Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.