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  3. Brand Champions: How Superheroes bring Brands to Life (repost)

Brand Champions: How Superheroes bring Brands to Life (repost)

Posted By: libr
Date: 12 Oct 2017 16:31:17
Brand Champions: How Superheroes bring Brands to Life (repost)

Brand Champions: How Superheroes bring Brands to Life by Ian P. Buckingham
English | 2011 | ISBN: 0230220320 | 256 pages | PDF | 8,2 MB

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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