City Branding: Theory and Cases (repost)
Keith Dinnie, "City Branding: Theory and Cases"
M.ac il.la,n | 2011 | ISBN: 0230241859 | PDF | 256 pages | 1 MB
M.ac il.la,n | 2011 | ISBN: 0230241859 | PDF | 256 pages | 1 MB
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.