Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks By Tim Calkins
English | PDF | 2012 | 294 Pages | ISBN : 0230340342 | 1.4 MB
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.