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Media, Organizations and Identity

Posted By: step778
Date: 18 May 2022 08:31:19
Media, Organizations and Identity

Lilie Chouliaraki, M. Morsing, "Media, Organizations and Identity"
English | 2009 | pages: 221 | ISBN: 0230515517 | PDF | 2,9 mb

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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