Simon Chadwick, John Beech, "The Marketing of Sport"
English | 2007 | ISBN: 027368826X | PDF | pages: 593 | 8.9 mb
English | 2007 | ISBN: 027368826X | PDF | pages: 593 | 8.9 mb
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.