Marketing Communications: Interactivity, Communities and Content (5th Edition) (repost)
Chris Fill, "Marketing Communications: Interactivity, Communities and Content (5th Edition)"
Pre tice H ll | 2010 | ISBN: 0273717227 | PDF | 1000 pages | 18,8 MB
Pre tice H ll | 2010 | ISBN: 0273717227 | PDF | 1000 pages | 18,8 MB
Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.
The text links theory to practice without overwhelming the reader with references to theories and models
It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs
The text is structured into 6-parts:
Parts 1 and 2 focus on what Marketing Communications is and how it works
Parts 3 and 4 look at the practical management and tools of Marketing Communications
Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"
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