Marketing Communications: Interactivity, Communities and Content (5th Edition) (Repost)
Chris Fill, "Marketing Communications: Interactivity, Communities and Content (5th Edition)"
English | 2010-08-13 | ISBN: 0273717227 | 1000 pages | PDF | 18.8 mb
English | 2010-08-13 | ISBN: 0273717227 | 1000 pages | PDF | 18.8 mb
Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.
- The text links theory to practice without overwhelming the reader with references to theories and models
- It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
- It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs
The text is structured into 6-parts:
Parts 1 and 2 focus on what Marketing Communications is and how it works.
Parts 3 and 4 look at the practical management and tools of Marketing Communications.
Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences".
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