Marketing Communications: Interactivity, Communities and Content, 5th Edition (repost)

Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.

-The text links theory to practice without overwhelming the reader with references to theories and models
-It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
-It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs
-The text is structured into 6-parts:

Parts 1 and 2 focus on what Marketing Communications is and how it works

Parts 3 and 4 look at the practical management and tools of Marketing Communications

Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

Building on its established structure and reputation, the fifth edition of Marketing Communications is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Marketing Communications adopts a critical perspective of the subject and unlike other texts in the field, which adopt a ‘how-to’ approach, this text provides readers with an insight into the ‘why’ about marketing communications.