Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan
Ian Linton, "Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan"
English | 2011 | pages: 273 | ISBN: 027375629X | PDF | 3,4 mb
English | 2011 | pages: 273 | ISBN: 027375629X | PDF | 3,4 mb
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
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