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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4 edition

Posted By: tot167
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4 edition

Michael John Burton, Daniel M. Shea, "Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4 edition"
Pr.eger | 2010 | ISBN: 031338343X | 250 pages | PDF | 5 MB

In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.

Review

"Aptly named, because campaigning is a craft as well as a science and an art, this updated undergraduate text describes the history and logic of campaigns up to the highly technological and consultant-centered present. Shea and Burton maintain that this new style of campaigning now affects local elections as well as those at the national level, describing the typical campaign plan, the methods for understanding contexts of the race through demographic research and profiles of candidates and opponents. They examine the strategic thinking behind electoral targeting and polling, and cover voter contact techniques such as fundraising, strategic communications, news coverage, and returning to the grass roots. They close with commentary on the future of political campaign organization."

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