Qualitative Research Methods in Public Relations and Marketing Communications (repost)
Christine Daymon, "Qualitative Research Methods in Public Relations and Marketing Communications"
Publisher: Routledge; 2 edition | ISBN 10: 0415471176 | 2011 | PDF | 416 pages | 4.5 MB
Publisher: Routledge; 2 edition | ISBN 10: 0415471176 | 2011 | PDF | 416 pages | 4.5 MB
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.