Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

Experience the forces behind the changes in the IT, MobileTelecom and Media industries through real-life cases from thisconverging market!
Mobile Media and Applications - From Concept toCash shows how to address the challenges of consumer marketing,technology strategy and delivery tactics for new 3G services from apragmatic ‘how they did it’ approach. Combining theauthors’ technical competence, business experience andconsumer understanding, the book pinpoints the pitfalls and keys tosuccess in the industry.  The authors offer an end-to-endview, covering customer needs, analysis of the many complex valuechains, the capabilities and limitations of the technologies, andthe packaging and launch of new mobile services.  Based onreal case studies and experiences, analysis and advice is given tohelp the reader succeed in the real world.
Mobile Media and Applications - From Concept toCash:
- Explains how media companies can go mobile, how the telecoms,media and IT industries are converging and how even a frog can topthe CD singles chart with a ringtone.
- Built heavily on case studies from real implementations andlaunches of services such as mobile TV, music and gaming.
- Describes how many service environments today are failing andhighlights best practices to make them efficient and powerful.
- For the first time ever, the impact of mobile devices andcustomer behavior for mobile services is analyzed in depth.
- Offers an accompanying website with additional case studies,articles and links to the best developer forums and resources.
Decision makers, professionals and application developers in theIT, Telecoms and Media industries, as well as enterprises,analysts, consultants, financial services, and journalists willfind this an invaluable guide to creating successful mobileservices. Advanced students in Electrical Engineering and Telecomsas well as business schools will find this book a useful additionto their reading list.