Designing Brand Identity: An Essential Guide for the Whole Branding Team (repost)
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
2009 | ISBN: 0470401427 | English | 320 Pages | PDF | 18.20 MB
2009 | ISBN: 0470401427 | English | 320 Pages | PDF | 18.20 MB
In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity.