New Consumer Marketing: Managing a Living Demand System (repost)
Susan Baker "New Consumer Marketing: Managing a Living Demand System"
Wiley | 2003-09-19 | ISBN: 0470844825 | 218 pages | PDF | 2 MB
Wiley | 2003-09-19 | ISBN: 0470844825 | 218 pages | PDF | 2 MB
The advent of a new kind of consumer is making traditional approaches to marketing redundant. New Consumers are informed, empowered and at large in a dynamic marketplace. How can brand owners and retailers best connect with them?