Malcolm McDonald, Adrian Payne, Pennie Frow - Marketing Plans for Services: A Complete Guide (3rd edition)
2011 | ISBN: 0470979097 | PDF | 512 pages | 3 MB
2011 | ISBN: 0470979097 | PDF | 512 pages | 3 MB
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.