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Business Expectations: Are You Using Your Technology to Its Fullest? (repost)

Posted By: interes
Business Expectations: Are You Using Your Technology to Its Fullest? (repost)

Business Expectations: Are You Using Your Technology to Its Fullest? By Bryan Bergeron, Jeffrey Blander
1 edition | April 12, 2002 | ISBN-10: 0471208345 | 272 pages | PDF | 3 Mb

"In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology."
–Mary Tripsas, Professor, Harvard Business School

"From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book’s insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings."
–Michael Lytton, General Partner, Oxford Bioscience Partners