Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers (repost)
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers by Jeff Zabin and Gresh Brebach
Publisher: Wiley | ISBN: 0471467618 | edition 2004 | CHM | 272 pages | 16 mb
Publisher: Wiley | ISBN: 0471467618 | edition 2004 | CHM | 272 pages | 16 mb
During my twenty-year career as an advertising executive, I was responsible for hundreds of millions of dollars spent on building powerful brand relationships. Yet, at the end of the day, I was never able to give our clients something they really wanted: deep, intimate knowledge about their customers. This book shows how, by utilizing precision marketing techniques, companies can uncover that intimate knowledge–and, ultimately, create increased shareholder value. The insights are illuminating, compelling, and highly actionable.