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Principles and Practice of Social Marketing: An International Perspective, 2nd edition (repost)

Posted By: interes
Date: 11 Oct 2017 14:30:44
Principles and Practice of Social Marketing: An International Perspective, 2nd edition (repost)

Principles and Practice of Social Marketing: An International Perspective, 2nd edition by Rob Donovan and Nadine Henley
English | ISBN: 0521194504 , 052116737X | 2010 | PDF | 524 pages | 12,5 MB

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas.

This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

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