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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP (Repost)

Posted By: step778
Date: 26 Mar 2018 13:22:31
Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP (Repost)

Steven J. Frank, "Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP"
2006 | pages: 184 | ISBN: 0521851068 | PDF | 1,5 mb

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP–its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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