Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Bill Vlasic, Bradley A. Stertz, "Taken for a Ride: How Daimler-Benz Drove Off With Chrysler"
ISBN: 0688173055, 0060934484 | 2000 | EPUB/MOBI | 384 pages | 581 KB/697 KB
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade – and in a new epilogue chart its chaotic aftermath.