Branded Male: Marketing to Men (repost)
Branded Male: Marketing to Men by Mark Tungate
English | 2008 | ISBN: 0749450118 | 228 pages | PDF | 2,8 MB
English | 2008 | ISBN: 0749450118 | 228 pages | PDF | 2,8 MB
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities.
Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.