How to Write a Marketing Plan
John Westwood, "How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan, 3rd Revised Edition"
ISBN: 0749461713 | 2011 | EPUB | 144 pages | 2 MB
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.