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Marketing Research for Managers 3rd Edition

Posted By: hill0
Date: 18 Oct 2019 14:29:07
Marketing Research for Managers 3rd Edition

Marketing Research for Managers 3rd Edition
by Sunny Crouch
English | 2012 | ISBN: 0750654538 | 394 Pages | EPUB | 5 MB

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

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