Straight and Level: Practical Airline Economics (repost)
Straight and Level: Practical Airline Economics by Stephen Holloway
English | October 1, 2008 | ISBN-10: 0754672581, 0754672565 | 614 pages | PDF | 3,3 MB
English | October 1, 2008 | ISBN-10: 0754672581, 0754672565 | 614 pages | PDF | 3,3 MB
This third edition of "Straight and Level" thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world.
The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics.