Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
by Curtis P. Haugtvedt (Editor), Karen A. Machleit (Editor), Richard Yalch (Editor)
Publisher: Lawrence Erlbaum Associates (January 13, 2005) | ISBN: 0805851542 | PDF | 33,14 Mb | 576 pages
by Curtis P. Haugtvedt (Editor), Karen A. Machleit (Editor), Richard Yalch (Editor)
Publisher: Lawrence Erlbaum Associates (January 13, 2005) | ISBN: 0805851542 | PDF | 33,14 Mb | 576 pages
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.
Broken into six sections, this book:
*focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;
*examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
*provides readers with reasons why consumers customize products and the benefits of customization;
*discusses the psychological effects of site design;
*asks the question of whether the Internet empowers consumers to make better decisions; and
*discusses research tools that can be used online.
DOWNLOAD from RAPIDSHARE
or mirror:
DOWNLOAD from DEPOSITFILES
––––––––––––––––––––––––––––––––––––––––––-
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
version 10 (Oct 11 2006) [1 Mb] | Format: txt
Download eBooks list from Rapidshare
Download eBooks list from Depositfiles
Download eBooks list from Oxyshare
My other (NON eBooks) links:
(for the different reasons much of these folders was not published on AvaxHome)
Folder N1 (FULL. 500 items). Welcome to F1!
Folder N2 (Daily additions!). Welcome to F2!
Password to folders: www.AvaxHome.ru