Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Publisher: AMACOM | ISBN: 0814472087 | edition 2003 | CHM | 224 pages | 1,5 mb
Publisher: AMACOM | ISBN: 0814472087 | edition 2003 | CHM | 224 pages | 1,5 mb
Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage – where it must remain if companies are to regain stakeholder loyalty and competitive advantage.