Tim Berry, Doug Wilson, "On Target : The Book on Marketing Plans"
English | (October 2000) | English | ISBN: 0966489136 | pdf | 356 pages | 3,5 MB
English | (October 2000) | English | ISBN: 0966489136 | pdf | 356 pages | 3,5 MB
On Target guides you through the steps of creating a successful marketing plan. From strategy to implementation, On Target will help you build your plan to accomplish your goals.
It's About the Plan
So you're looking to develop a marketing plan. You might be a business owner or business manager. You might be a marketing expert, beginner, or pragmatic do-it-yourself person. Either way, our goal is to help you get that plan built in a logical, orderly way and accomplish your goals.