Michael R. Czinkota, Ilkka A. Ronkainen, "International Marketing (10th Edition)"
English | ISBN: 113362751X | 2012 | PDF | 720 pages | 31,5 MB
English | ISBN: 113362751X | 2012 | PDF | 720 pages | 31,5 MB
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!