Research Methodology and Strategy: Theory and Practice

Research Methodology and Strategy
Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals.

Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations.

Provides a solid understanding of interdisciplinary research and analytical methods
Offers clear guidance on the application of data-driven and technology-enabled research methods
Covers qualitative, quantitative and mixed methods research methodologies
Discusses different case study research methods and practices