The Luxury Market in Brazil
The Luxury Market in Brazil by Claudio Diniz
English | 12 Jun. 2014 | ISBN: 1137432543 | 196 Pages | PDF | 1.69 MB
English | 12 Jun. 2014 | ISBN: 1137432543 | 196 Pages | PDF | 1.69 MB
The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market.