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  3. Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Posted By: step778
Date: 15 Nov 2021 14:24:28
Scaling the Tail: Managing Profitable Growth in Emerging Markets

Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove, "Scaling the Tail: Managing Profitable Growth in Emerging Markets"
English | 2015 | pages: 179 | ISBN: 1137543531 | PDF | 1,2 mb

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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