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SMEs in an Era of Globalization: International Business and Market Strategies [Repost]

Posted By: hill0
Date: 10 Feb 2018 15:00:41
SMEs in an Era of Globalization: International Business and Market Strategies [Repost]

SMEs in an Era of Globalization: International Business and Market Strategies by Ilan Bijaoui
English | 22 Dec. 2016 | ISBN: 1137575700 | 138 Pages | PDF | 1.39 MB

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
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