Designing for Success: The Blueprint for a Thriving Creative Business

Are you an architect, interior designer, stylist, or decorator or other creative service professional struggling to find your ideal clients and grow your business? Do you wish to take your business to new heights but don’t know how? If so, this book is for you!
Designing for Success takes you on a transformative journey to empower you as a creative service entrepreneur, helps you discover your ideal clients, and propels your creative endeavours to unprecedented success.
In this blueprint, you’ll unravel the secrets to:

• Identifying your niche
• Creating your ideal client profile
• Crafting a client-centred marketing strategy
• Attracting and moving your ideal clients up the value ($$$) pyramid
• Building meaningful and lasting relationships with your clients
• Pricing your worth correctly
• Leveraging the power of networking
• Converting leads into paying clients

Whether you're a budding professional seeking your first big break or an established creative entrepreneur looking to revitalise your business, this book is your definitive roadmap to turning your passion into profit and achieving unparalleled growth. It is packed with practical advice, real-life success stories from design professionals across the world, thought-provoking exercises, and actionable steps that you can take to find your ideal clients and grow your creative business.