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Electronic Commerce 11th Edition

Posted By: arundhati
Date: 31 May 2019 00:54:30
Electronic Commerce 11th Edition

Gary Schneider, "Electronic Commerce 11th Edition"
English | ISBN: 128542543X | 2014 | 640 pages | PDF | 13 MB

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
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