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Marketing: Defined, Explained, Applied, 2nd edition

Posted By: roxul
Marketing: Defined, Explained, Applied, 2nd edition

Levens Michael, "Marketing: Defined, Explained, Applied, 2nd edition"
English | ISBN: 1292042222 | 2014 | 352 pages | PDF | 40 MB

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students’ learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

The second edition features a new format that makes it easier for students to study and learn the material.