Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 16 Aug. 2017 | ISBN: 129213576X | 648 Pages | PDF | 21.51 MB
English | 16 Aug. 2017 | ISBN: 129213576X | 648 Pages | PDF | 21.51 MB
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.