The Strategy and Tactics of Pricing (5th Edition) (Repost)
The Strategy and Tactics of Pricing (5th Edition) By Thomas Nagle, John Hogan, Joseph Zale
2010 | 352 Pages | ISBN: 0136106811 | EPUB | 3 MB
2010 | 352 Pages | ISBN: 0136106811 | EPUB | 3 MB
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.