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Persuasive Advertising: Evidence-based Principles (repost)

Posted By: Veslefrikk
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
P,.,ve M,,,llan | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.