Fashion Marketing Communications
Fashion Marketing Communications by Gaynor Lea-Greenwood
2013 | ISBN: 1405150602 | English | 224 pages | PDF | 7 MB
2013 | ISBN: 1405150602 | English | 224 pages | PDF | 7 MB
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.