CRM Fundamentals (Repost)
Scott Kostojohn, Brian Paulen, Mathew Johnson - CRM Fundamentals
Published: 2011-10-10 | ISBN: 143023590X | PDF | 248 pages | 4 MB
Published: 2011-10-10 | ISBN: 143023590X | PDF | 248 pages | 4 MB
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
CRM Fundamentals (Repost)
