Events Management: Principles and Practice, 3rd Edition
Razaq Raj, Paul Walters, Tahir Rashid, "Events Management: Principles and Practice, 3rd Edition"
English | ISBN: 1473948274, 1473948282 | 2017 | EPUB | 448 pages | 6,2 MB
English | ISBN: 1473948274, 1473948282 | 2017 | EPUB | 448 pages | 6,2 MB
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
The impact of the London 2012 and Rio 2016 Olympic Games
Van Gogh Augmented Reality in Nuenen
Sands EXPO and Convention Center, Las Vegas
Glastonbury Music Festival
Lame Horse Night Club, Russia
The Leeds Caribbean Festival
Suitable for Events Management students at Undergraduate and Postgraduate level.